Automatically identify missed SEO opportunities with Nightwatch. Its precise data and reports aid in securing approval, justifying larger budgets, and attracting more clients. Effortlessly monitor keyword rankings, backlinks, and conduct website audits with confidence. Welcome to Nightwatch.
Nightwatch facilitates keyword tracking, organic traffic growth, and sales enhancement through its site audit and rank-tracking capabilities. The software aggregates data from Google Analytics, Keyword Planner, Search Console, and other SEO sources, transforming them into actionable reports.
This review delves into Nightwatch’s strengths, features, design, and areas for potential improvement.
What is Nightwatch?
Nightwatch is a keyword rank-tracking tool offering valuable insights into your site’s SEO performance. This cloud-based software supports site audits, keyword discovery and monitoring, local search data, and competitor tracking. It connects with Google Analytics, Search Console, and other SEO sources, benchmarking data against competitors and highlighting areas for improvement.
Nightwatch streamlines the work of SEO professionals by providing accessible ranking data, empowering them to make informed marketing decisions.
Overview of Key Features
Nightwatch packs a punch with powerful SEO solutions, ranging from keyword discovery to SEO reporting. Some standout features include Keyword Discovery, Keyword Rank Tracking, Competitor Tracking, Site Audit, SEO Reporting, Traffic Dashboard, Search Engine Simulator, Local SEO, Multi-User Accounts, Keyword Segmentation, Google Data Studio Connector, and Nightwatch API.
Keyword Discovery
Nightwatch helps discover and review new keywords, utilizing Google Search Console and providing notifications on new keyword suggestions. Connecting the account to Google Search Console yields optimal results.
Keyword Rank Tracking
Nightwatch provides ongoing rank tracking across multiple search engines, including Google, Bing, Yahoo, and DuckDuckGo. YouTube Rank Tracking, Local SERP Tracking, Bing Rank Tracking, Agency Rank Tracking, Daily Rank Tracking, Enterprise Rank Tracking, and Mobile Rank Tracking are some specialized tracking features.
Competitor Tracking
With Nightwatch, you can track competitors’ keyword rankings and performance, utilizing features like auto-discovery and graphical representations for quick analysis.
Site Audit
Nightwatch regularly crawls your website, detecting areas for improvement such as slow load times and broken links. The tool allows customization of audit settings to exclude specific paths.
SEO Reporting
Generate professional reports after website audits, exporting them in PDF or CSV format. Nightwatch’s reporting feature allows customization, including the inclusion of logos.
Traffic Dashboard
Connect Google Analytics and Search Console to Nightwatch for a comprehensive view of organic search results, including total sessions, page views, users, bounce rates, and more.
Search Engine Simulator
Nightwatch’s Chrome extension simulates search engine queries from multiple locations without a VPN, allowing quick checks of website positions.
Local SEO
Track local search results and local pack ranks, specifying locations through post/zip codes and adding Google Business Name for accurate local pack ranking.
Keyword Segmentation
Improve data visibility by filtering keywords into different segments based on device platform, language, countries, and locations, aiding better optimization.
Multi-User Accounts
Nightwatch supports multiple users for Agency, Optimize, and custom packages, allowing team members or clients to access website data.
Google Data Studio Connector
Create dynamic reports by integrating Nightwatch with Data Studio. This feature is available in Agency, Optimize, and custom plans.
Nightwatch API
Generate an API key to build a private system, with the API updating keyword rankings and other valuable stats automatically.
Design/UX
Nightwatch boasts an excellent design and user interface, with easy switching between dark and light modes. The streamlined design and extensive features contribute to an intuitive dashboard for efficient navigation.
Customer Support
Nightwatch provides helpful resources in the Help Docs section, offering articles and tutorial videos. Live Chat and email support are available, with live agents responding during office hours.
Pricing
Nightwatch offers pricing plans ranging from $32 for 250 keywords to $559 for 10,000 keywords, with ten additional tiers and custom plans available.
FAQs
Nightwatch is suitable for freelancers, SMBs, marketers, agencies, and enterprise users. Pricing starts at $32 monthly for the Starter plan, going up to $369 for the Agency plan.
Final Thoughts
While Nightwatch may not be an all-in-one SEO tool like SEMrush or Ahrefs, it excels as a specialized rank tracker. Agencies seeking quick and accurate ranking data at affordable rates may find Nightwatch particularly beneficial. The Starter plan is suitable for limited ranking needs, offering the ability to track over 50 websites, customize and automate reports, and integrate with Google Analytics.