Text message marketing is gaining rapid traction in the real estate industry, and for valid reasons. According to Smart Insights, 97% of text messages are read within 15 minutes of receipt. Additionally, it proves to be a cost-effective strategy, enabling personalized messaging that enhances engagement and can significantly improve conversion rates.
Introducing Launch Control, the latest SMS marketing solution tailored for real estate professionals, featuring automation and lead list segmentation capabilities. In this in-depth Launch Control review, we will explore what Launch Control is, the services it provides, and how it can assist in streamlining your real estate marketing endeavors.
What Is Launch Control?
Launch Control is a cloud-based SMS marketing service specifically crafted for real estate, aiming to assist investors in prospecting, engaging, and maintaining communication with property owners.
Tailored subscription packages make Launch Control suitable for investors of varying experience levels. Apart from facilitating marketing and client interactions, the platform offers additional services such as real estate skip tracing, insights and analysis, as well as CRM integrations.
Accessible through a web browser or the corresponding mobile app, Launch Control is compatible with both Android and iOS devices.
What Is Launch Control Used For?
Launch Control is designed to facilitate direct and seamless engagement between real estate investors and property owners. However, this all-encompassing platform extends beyond this primary function.
- Bulk texting: Launch Control grants access to a minimum of 10,000 outbound messages monthly, enabling investors to efficiently reach numerous prospective motivated sellers in a short timeframe.
- SMS drip campaigns: Users can create and automate SMS drip messages through Launch Control, initiating a series of custom messages sent at scheduled intervals to leads.
- Template builder: The platform allows for the swift construction of message templates for bulk texting, with the option to save these templates for future use.
- List management: Users can import their contact lists and incorporate them into specific marketing campaigns using Launch Control.
- Phone number validation: Upon uploading lists, Launch Control automatically scans phone numbers, verifying their activity status and ensuring they are not on the Do Not Call (DNC) list.
- Property data: Launch Control offers comprehensive information on potential properties, including details such as size, owner’s name, property type, number of rooms, mortgage information, tax details, transaction history, street view, comparable sales, and more.
- Skip tracing: Easily locate property owners’ phone numbers by entering their names and addresses, with the skip tracing service utilizing a per-result payment model.
- Call routing and forwarding: Launch Control streamlines lead response by routing calls directly from leads to your phone, thereby reducing response times and increasing lead conversion.
- CRM integration: Launch Control seamlessly integrates with popular CRM services like Forefront CRM, Podio, Pipedrive, Salesforce, and others, enabling the incorporation of the SMS marketing platform into your real estate operation.
How Does Launch Control Work?
Launch Control empowers real estate investors to leverage the effectiveness of SMS marketing, resulting in a substantial enhancement of their deal flow. The platform provides an extensive array of features and functionalities designed to empower professionals, allowing them to optimize productivity and streamline business operations. Explore the mechanics of Launch Control SMS marketing:
Launch Control vs Competitors
Here’s a comparison of Launch Control’s SMS marketing with some key competitors:
Launch Control vs. REI Reply:
- REI Reply is a real estate investing software focused on enhancing communication between investors and their leads. The platform simplifies SMS campaign setup with a three-step process, customizable templates, and automated workflows. REI Reply includes features like targeted messaging, automated follow-up sequences, and dynamic keywords.
However, Launch Control stands out with its user-friendly dashboard and step-by-step tutorials for campaign setup. Both Launch Control and REI Reply offer essential SMS marketing solutions for real estate professionals.
Launch Control vs. Lead Sherpa:
- Launch Control and Lead Sherpa share similar features, providing SMS marketing and skip tracing tailored for real estate investors. Lead Sherpa has the advantage of list stacking to identify motivated sellers, a feature not readily available in Launch Control. On the other hand, Launch Control excels in built-in property details, tax information, and mortgage amounts, facilitating seamless list creation.
Ultimately, the choice between Launch Control and Lead Sherpa depends on the specific features required for your real estate business.
Launch Control vs. Batch Leads:
- Batch Leads primarily serves as a lead management software with features like real estate leads filtering, skip tracing, and lead management. It integrates with other real estate tools like Zillow and Redfin, catering to investors seeking expanded reach. Launch Control, in contrast, focuses on SMS marketing, streamlining communication between investors and leads.
Launch Control vs. PropStream:
- PropStream is a comprehensive real estate software providing access to a wide range of data, including MLS listings, tax records, and property details. The software offers property searches, owner information, and customizable property reports. Users can create and save searches, automate property alerts, and generate mailing lists. PropStream serves as an extensive real estate data and analysis tool, while Launch Control specializes as an SMS marketing platform for real estate investors.
How Much Does Launch Control Cost?
Launch Control presents three subscription tiers: Lite, Core, and Pro. The Lite plan, starting at $497 per month, includes 10,000 outbound messages, unlimited contact uploads, complimentary incoming messages & calls, skip tracing at $0.15, and group onboarding. Priced at $797 monthly, the Core plan enhances the outbound message count to 20,000 and reduces skip tracing costs to $0.13. The Pro package, priced at $1497 per month, offers 50,000 outbound messages and the most competitive skip tracing rate at $0.11.
While these packages offer comprehensive solutions, the expenses can accumulate quickly for a novice real estate investor. As an alternative, we encourage you to explore our training course at Real Estate Skills. Our course provides practical and effective strategies for real estate investment that do not heavily rely on marketing expenditure. By combining the strategic use of tools like Launch Control with the knowledge gained from our course, you’ll be equipped to make informed investment decisions without excessive spending.
For a more in-depth exploration of real estate investing without a significant upfront cost, take a look at our informative video, “How to Get into Real Estate with No Money!” This guide offers invaluable insights and practical tips to kickstart your real estate journey without a substantial initial investment.
Launch Control Features
- Automated SMS Marketing:
Launch Control offers real estate investors a robust text message marketing tool, enabling users to create SMS drip campaigns for initial contact or lead follow-ups. The dynamic template builder allows customization and saving of templates for future campaigns, including rule-triggered messages and message frequency adjustments.
- Access to Local Phone Numbers:
The platform provides local phone numbers for SMS campaigns, enhancing the likelihood of lead responses and reducing the chances of texts being flagged as spam by mobile phones.
- KPI Dashboard for Insights and Analytics:
Subscribers benefit from a KPI dashboard, facilitating easy tracking of campaign performance metrics such as delivery rate, response rate, total SMS sent and received, enabling users to optimize strategies for increased conversions and ROI.
- Automated Phone Scrubbing:
In collaboration with The Blacklist Alliance, Launch Control ensures list integrity by scrubbing against the Do Not Call list and known litigators. The platform also validates numbers, removes duplicates, and maintains TCPA compliance, requiring user confirmation before sending each message.
- Access to Property Data:
Launch Control functions as investment property analysis software, providing comprehensive property data including size, bathrooms, bedrooms, owner details, tax information, mortgage situation, transaction history, comparable sales, and Google Maps-powered street view.
- Skip Tracing:
Serving as skip tracing software, Launch Control assists in finding phone numbers and email addresses of potential property sellers and buyers, with users paying for returned results separately from the monthly subscription.
- Third-Party Software Integration:
A standout feature is Launch Control’s seamless integration with various real estate investment software and third-party services through Zapier. Popular platforms like Salesforce, Podio, Pipedrive, REI Pebble, and others can be incorporated for enhanced functionality.
- Multiple User Support:
Designed for both novice and experienced investors, Launch Control supports up to four users per account. Higher-tier subscriptions offer multiple user accounts for increased collaboration.
- Mobile App Access:
Being a cloud-based solution, Launch Control is accessible through web browsers and the Launch Control REI mobile app, available for free download on Google Play and iOS App Store, boasting over 2,000 downloads across both platforms.
Launch Control FAQs
- Does Launch Control offer a free trial?
No, the company does not provide a free trial or a money-back guarantee.
- How many clients does Launch Control serve?
While we don’t have specific information on the exact number of Launch Control’s customers, the mobile app has garnered thousands of downloads on both the iOS App Store and Google Play, indicating a substantial client base.
- Who founded Launch Control?
Launch Control was established in 2019 by Aaron Pimpis, a seasoned sales expert with a background in marketing, software, and business management. Aaron entered the real estate industry in 2018, achieving a seven-figure business within the first year through various marketing strategies, including SMS marketing. This success inspired the development of Launch Control in 2019.
- What is Launch Control’s customer service number?
Prospective customers and users can contact the company through the customer service line at (813) 737-0841. Alternatively, inquiries can be directed to support@launchcontrol.us via email. The company website also features a “Contact Us” form; simply fill it out, submit it, and a representative will contact you shortly.
- What is the Launch Control cancellation and refund policy?
Launch Control users have the flexibility to cancel their subscriptions at any time. However, to avoid charges for the next month, it’s essential to terminate the subscription at least five business days before the renewal date. The company does not offer refunds for canceled subscriptions.