Managing paid ads, influencers, and UGC creators on my own was proving to be a daunting task as a solo marketer. The realm of influencer marketing seemed almost insurmountable until I discovered Insense. Now, my focus is solely on paid ads, while UGC and Influencer Marketing are expertly handled by Insense. This honest review aims to share my experience, and I’ll also impart the lessons learned from my mistakes in managing influencers and UGC creators.
For brand owners or marketers aiming to enhance their online presence, the surge in UGC has likely caught your attention. However, the process of reaching out, crafting briefs, and collaborating with each UGC creator can be overwhelming. Yet, seizing these opportunities before others do is crucial. If you aspire to elevate your online brand image through UGC, Insense might be the solution you’ve been searching for!
Insense functions as an all-in-one platform, seamlessly combining the acquisition of UGC assets, establishing influencer partnerships, and discovering creators and influencers through their marketplace. This tool facilitates collaboration with multiple creators, ensuring a consistent flow of authentic UGC. Boasting highly beneficial features, Insense enables a rapid enhancement of your ad performance.
As a Growth Marketing Consultant, my journey has exposed me to various creator content and ad platforms. Now, as an e-commerce growth marketer, I’ve personally tested Insense to provide insights so you won’t have to!
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This article will provide a comprehensive review of Insense, a favored resource that has significantly contributed to building and refining my products’ brand image online. I’ll delve into its key features, pros and cons, pricing, and the three aspects I appreciate the most. Continue reading to discover my experiences and final verdict.
However, in the spirit of full transparency, it’s important to note that I may receive commissions if you click on some links in this article—rest assured, it won’t incur any additional costs for you. These reviews are not sponsored; I personally test the products and services and support them based on my experiences.
What Is Insense?
Insense is an all-encompassing content creation and advertising platform designed to facilitate the generation of User Generated Content (UGC) on a large scale for various social media platforms. Leveraging UGC, which boasts a notably higher engagement rate online, the platform empowers users to enhance brand awareness, loyalty, and trust.
Serving as a comprehensive solution, Insense equips you with the tools needed to narrate compelling stories about your products to your audience. Its versatile features guide you through the entire UGC process, from reaching out and providing briefs to collaborating directly with UGC creators through chat functionalities.
Insense not only amplifies engaging posts through your paid social accounts but also allows collaboration with multiple vetted creators from a diverse pool curated for UGC. This approach enables you to boost brand awareness and drive conversions by featuring ads and posts from your creators’ handles.
The platform’s all-in-one nature encompasses various features that streamline campaign management. Unique attributes such as the creator marketplace, integrated chat, automated payments, whitelisting integration, and versatile use cases like organic posting and ads position it as an indispensable tool. Consequently, it simplifies the process of maintaining a consistent flow of authentic UGC.
Thanks to its distinctive and user-friendly offerings, Insense has emerged as the preferred UGC platform for over 700 eCommerce brands and growth agencies. To experience the convenience firsthand, you can explore the platform through a demo without committing to any plan.
Features Of Insense
Insense offers a range of powerful features designed to enhance user-generated content (UGC) management. Let’s explore some of its key functionalities.
1. Just Content
Insense excels in facilitating the creation and scaling of customized UGC, particularly in photo and video formats. This feature is instrumental in conveying authenticity, providing social proof, and fostering trust with your audience.
With Insense, you can effortlessly generate substantial volumes of UGC for creative testing and paid social campaigns, thereby improving engagement rates across platforms like TikTok, Facebook, and Instagram.
The UGC creation process becomes seamless with Insense’s efficient features. Simply fill out the interactive brief, review choices, and obtain content from creators. The integrated chat system allows you to request revisions, approve content, and download the final products.
Insense allows flexibility in selecting the type of content you desire, whether it’s product demos, reviews, or other content relevant to your products. Utilize Insense Pro’s category filters to connect with creators specializing in your specific industry, ensuring the most effective UGC for your needs. You can even discover similar creators by inputting profiles you admire.
2. Creator Marketplace
Insense features a creator marketplace that facilitates matching with suitable creators aligned with your brand identity and campaign objectives. These creators deliver high-quality content promptly, taking into account the social media platform and industry of your ad campaigns.
The marketplace lets you choose creators based on criteria such as category, age, gender, location, and more. With over 20,000 creators from the USA, UK, Canada, Australia, and Europe, Insense ensures a diverse pool of experts meeting your UGC needs. Inviting and communicating with creators becomes easy, allowing for efficient collaboration management in one place.
3. Organic Posting
Insense aids in organic reach growth through creator partnerships, contributing to social proof and influencing purchase decisions. Filters and tags assist in finding the right creators for collaborations, spanning from those with 1,000 to 250,000 followers. Insights into engagement rates, CPE reach, demographics, and past campaigns empower better decision-making.
4. Campaign Management
Insense streamlines campaign management by consolidating creator and marketing campaigns in one place. Launch unlimited campaigns simultaneously, fostering collaboration with numerous content creators efficiently. The centralized campaign dashboard keeps everything organized and trackable, with the option to invite teammates for enhanced collaboration.
5. Creative Brief
Facilitate smooth collaborations by using creative briefs to provide clear instructions to creators. The interactive creative brief adapts to your selections, saving time on revisions and ensuring a streamlined communication process.
6. Creator Licensing and Ads
Insense introduces Creator Licensing, enabling brands to run ads directly from a creator’s handle, enhancing social proof, CTRs, watch times, and brand authenticity. Choose the audience for sponsored posts, make changes, and gather performance insights, all through the briefs and tracking features provided by Insense.
Pricing
Insense, much like its counterparts, operates as a web application offering subscription-based access. Notably, there are no month-to-month plans available; instead, they offer a trial plan that allows users to pay for a single month. Should you find the service unsatisfactory, you can opt out with no further obligations. However, if you choose to continue, a full subscription is required, with billing options available on a quarterly or annual basis, the latter offering discounted rates.
The trial plan is priced at $500 for 1 month, providing one brand the ability to run one campaign with access to all platform features. At the end of the month, users can either cancel or renew with one of the following subscription plans:
- UGC (User-Generated Content): Priced at $1,200/quarter ($400/month, or $300/month if paid annually). This plan enables one brand to run unlimited campaigns, hiring an unlimited number of creators for content creation on their paid social channels. It also includes a customer success manager.
- UGC + Creator Ads: Available at $1,350/quarter ($450/month, or $350/month if paid annually). This plan extends the benefits of the UGC plan to up to 3 brands and includes additional features such as 10 creator whitelist “licenses” for Instagram and Facebook, creator collaborations (organic influencer marketing), and a customer success manager.
- Advanced: Priced at $3,900/quarter ($1,300/month, or $1,000/month if paid annually). This premium plan offers dedicated support from a platform manager, who oversees end-to-end assistance, hand-picks the platform’s top creators, manages them, and provides guidance on creative strategy. Additionally, Insense’s team handles post-production tasks for content sourced through creators, ensuring a more professional polish for your paid channels, including overlays, text, music, scene transitions, editing, and more.
Pros & Cons Of Insense
Pros
- Effortless Implementation.
- A comprehensive hub catering to all aspects of User-Generated Content (UGC).
- Simplified and seamless discovery of ideal creators.
- Guarantees a steady stream of top-notch UGC on a monthly basis.
- Enhances the impact of posts across various platforms including Facebook, Instagram, TikTok, and more.
- Conveniently manageable by a single marketer.
- Offers a variety of subscription plans to choose from.
- Facilitates centralized communication through their Direct Chat feature.
- Enables concurrent collaboration with multiple creators.
- Empowers you to run ads using creators’ handles through Creator Licensing.
- Elevates brand credibility and authenticity in the eyes of customers.
- Boasts a refined refund policy for added sophistication.
Cons
- This review is specifically geared towards E-Commerce brand marketers.
- The platform lacks an API feature.
- There is no provision for a free version or a trial period.
- The refund policy is intricately detailed.
Final Thought
Before delving into the intricate details of Insense.pro, it’s important to acknowledge that our review may not cover every aspect of this impressive platform. The omission of certain features does not imply their absence within the application; rather, our focus is directed towards highlighting the key elements that truly distinguish it from its competitors. This sentiment holds true for the entirety of this review.
For example, we deliberately omitted discussion on the e-commerce tools and the option to remunerate through product offerings for organic campaigns. Certain other nuanced features were also left unmentioned, not due to insignificance, but because they are considered standard or expected. Just as one wouldn’t describe a face by stating the obvious presence of a nose, we have opted to spotlight the exceptional aspects of Insense.
It is important to emphasize that Insense boasts an array of commendable attributes, positioning itself at the pinnacle of its class. Particularly noteworthy is its provision of big-business-style tools tailored for small and medium-sized e-commerce brands. Insense’s ascent above its competition is attributed to its empowerment of customers to achieve comparable feats.